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Publications by Leslie Rohde

Planet Ocean's SE-News and the Unfair Advantage to Winning the Search Engine Wars is a must read monthly service for every e-commerce professional. I write for their fine newsletter whenever I get the time and you'll find that other sofware vendors and marketing experts do the same. If you are not already a subscriber, subscribe today!

SE-News June, 2003 — Mapping and Tracking Dynamic Link Strategies

SE-News April, 2003 — Precision Guided Linking is Key to Top Results on Google

SE-News February, 2003 — Ranking Analysis for "cell phones"

SE-News September, 2002 — Ranking Analysis for "hats"


Terry Plank ran Academy of Web Specialists, a well respected Web Training Firm (now closed). Here is an article I published in their June 2003 newsletter.

ACWS June 2003 — Exploiting DHTML Techniques for Higher Ranking at Google

One of my SEO mentors, and key reviewer of the very first versions of OptiLink is Michael Campbell. If you are not subscribed to his free weekly newsletter, you are simply missing out. See http://www.dynamicmedia.com to signup. This article was published in Issue #36.

IMS August 2003 — Link Text Works (Even When You Wish it Didn't)

The so-called "florida update" at Google in November 2003 raised quite a ruckus. My first reaction (on November 18) was that it was a bug, and would soon be fixed. By December 10, 2003 there had been some improvement, but the results were still a mess. I published the report linked below to explain why many (actually all) of the theories about what changed were simply not supported by the data. Using OptiLink, you can do this same research for yourself.

A Statistical and Experimental Analysis of Google's Florida Update

Update to the update. As I add this note on March 22, 2004, there is virtually no change in the Google ranking algorithm as compared to pre-florida results. This has been the case since sometime in February 2004. So what was "florida" really about? That's a whole 'nuther article, and one I have not yet written.

Here's an audio interview I did with Brad Fallon on SearchEngineRadio in April 2004.
SearchEngineRadio

    Search Engine Marketing :Search Engine Marketing Optimization :Exclusive Search Engine Optimization Strategies & RSS: Interview with Lee Odden, TopRank
    In this interview, Lee Odden of TopRank shares his exclusive search engine marketing & optimization strategies, especially those related to RSS and blogs. These strategies are not widely used yet, so Leeâ?Ts advice is by all means worth gold. Direct and Related Links for 'Exclusive Search Engine Optimization Strategies & RSS: Interview with Lee Odden, TopRank' more...Search Engine Marketing OptimizationOriginally Posted on 8/11/2005 12:54:43 AMContent source: http://channels.lockergnome.com/rss/archives/opinion/20050308_exclusive_search_engine_optimization_strategies_rss_interview_with_lee_odden_toprank.phtml more...Search Engine MarketingOriginally Posted on 8/16/2005 4:10:56 PMContent source: http://spaces.msn.com/members/SeoMarketing/Blog/cns!1pnCYmPnkcWAJ-TNb7HZioYw!6719.entry

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    Deep Link Analysis
    I came across a great site for determining the "Deep Link Ratio" (DLR) of your Web sites. http://www.text-link-ads.co.uk/deep-link-ratio.shtml Here's a quote from the page: It is based on the assumption that (in general), site wide text links placed on sites with extensive deep linking produce higher click-through ratios than those placed on sites with few or no deep links. This is our experience but like so many other factors in off-page optimisation virtually impossible to prove. As is another intuitively correct and similar premise that search engine algorithms show a preference for sites with extensive deep linking. What will they think of next? Here's somemore on Search Engine Optimization Chris

    The Changing Face of Search Engine Optimization
    With the ever evolving internet market for just about anything you can imagine and Googles index growing to almost 9 billion pages and counting there is little dispute amongst search engine optimizers that our job is getting much harder From linking to articles and density to ontology our industry changes as fast as any other The search engines especially Google seem to be on a daily diet of change and their algorithm seems to be growing at the rate of their index The word re

    Search Engine Marketing Optimization :Straight Talk on Search Engine Optimization
    Straight Talk on Search Engine Optimization Author: Andrew Kalinen "Straight Talk on Search Engine Optimization" The complete article including helpful links can also be found at GetYouPaid.com *This article contains no advertising. Any links are to useful, non-affiliated websites or... more...Search Engine Marketing OptimizationOriginally Posted on 8/22/2005 1:34:09 AMContent source: http://www.computertoaster.com/archives/search_engines/straight_talk_on_search_e.php

    Search Engine Optimization Marketing - Search Engine Marketing Optimization :Internet Marketing
    Weblog: Search Engine Optimization Marketing Source: Search Engine Marketing Optimization :Internet Marketing Link: http://spaces.msn.com/members/SeoMarketing/Blog/cns!1pnCYmPnkcWAJ-TNb7HZioYw!7931.entry Interested in online marketing strategies, tactics and news for your business? Read this channel for the latest information on internet marketing strategies and processes, search engine marketing, e-mail marketing, online public relations and blog marketing. Search engine industry news, resources and tactics will be posted daily from some of the top experts in the industry. It's Lockergnome's Internet Marketing channel! We're still ramping up with new contributors, but at least they now have a space to call their own over in our camp. This is long overdue, IMHO. more...Search Engine Marketing OptimizationOriginally Posted on 8/15/2005 12:13:29 AMContent source: http://chris.pirillo.com/blog/_archives/2005/7/21/1060251.html

    Natural Search Engine Optimization Guide
    Guide covering the process of natural search engine optimization, topics include: compatibility, content and keyword analysis, file structure, tweaking code, linking, what not to do, and website registration. By Sean Odom

    Search Engine Friendly Ways to Build Link Popularity
    Acquiring relevant backlinks to your website is one of the most important parts of any Search Engine Optimization campaign. The search engine's and especially Google value backlinks to your website as an indicator of your website's importance. If a large number of webmaster's have decided to link to your content then you must be an important information hub in your target keyword marketplace.

    Google's fresh link filter discussion on SEO Radio (WebProNews)
    Google's alleged fresh link filter is on the minds of many website owners and search engine optimization professionals. If indeed, Google is filtering new links into web pages, and not providing full link popularity transfer, then SEO is a whole new ballgame.

    global search engine optimization
    The following link will take you to a great global search engine optimization supplier who can help you with exactly what you need. Of course if you just can't get enough global search engine optimization information then keep on browsing AFTER you add this page to your favourites. Why? Because when you finally get sick of browsing through the rubbish for global search engine optimization you'll want to get back here as quickly as possible so you can find the global search engine optimization information you were after in the first place. So provided you are serious about finding great global search engine optimization information, add us to your favourites or click the above link right now.

    How Text Link Ads Can Help Or Hurt Your Link Popularity (PR Web)
    Buying text link ads is no longer a foolproof way to increase your website's link popularity. As the founder of a search engine optimization company will tell you, there are smarter Internet marketing strategies to target traffic and sales. [PRWEB Apr 20, 2005]

    All About Links
    All About Links and how they relate to the success of your web site. Links are very important for natural, organic search engine optimization. Often the amount of sites linking to your site determines your placement within the search engine result pages – especially for competitive keywords.

    Jumping Into the Search Engine Optimization Game
    Jumping Into the Search Engine Optimization Game Search Engine Journal - Jul 26, 2005 A thread at Search Engine Watch Forums named Starting SEO business. Any advice? kinda steamrolled from advice on how to start one RSS Feeds SEO Says Search Engine Optimization Expert Todd Mintz ArriveNet (press release), CO - Aug 2, 2005 Latest Article By Search Engine Optimization Expert Todd Mintz “RSS Can Feed Your SEO Efforts” published on the Search Engine Guide website. AlterWind Software Releases AlterWind Log Analyzer Professional ClickPress (press release), United Arab Emirates - 9 hours ago AlterWind Log Analyzer Professional 3.0 is a new website traffic analysis tool that helps regular webmasters do search engine optimization, website promotion From Search Engine Optimization (feed)See also links to this feed and more from this feed

    Search Engine Marketing Optimization :Search Engine Marketing Optimization :Exclusive Search Engine Optimization Strategies & RSS: Interview with Lee Odden, TopRank
    In this interview, Lee Odden of TopRank shares his exclusive search engine marketing & optimization strategies, especially those related to RSS and blogs. These strategies are not widely used yet, so Leeâ?Ts advice is by all means worth gold. Direct and Related Links for 'Exclusive Search Engine Optimization Strategies & RSS: Interview with Lee Odden, TopRank' more...Search Engine Marketing OptimizationOriginally Posted on 8/11/2005 12:54:43 AMContent source: http://channels.lockergnome.com/rss/archives/opinion/20050308_exclusive_search_engine_optimization_strategies_rss_interview_with_lee_odden_toprank.phtml more...Search Engine Marketing OptimizationOriginally Posted on 8/25/2005 8:52:18 AMContent source: http://spaces.msn.com/members/SeoMarketing/Blog/cns!1pnCYmPnkcWAJ-TNb7HZioYw!6719.entry

    Search Engine Marketing Optimization :Straight Talk on Search Engine Optimization
    Straight Talk on Search Engine Optimization The complete article including helpful links can also be found at GetYouPaidcom This article contains no advertising Any links are to useful nonaffiliated websites or GetYouPaidcom To get your website listed well in the major search engines you have to perform search engine optimization SEO If your website was built without search engine optimization in mind it will probably not appear in any search results SEO can seem compl more...Search Engine Marketing OptimizationOriginally Posted on 8/22/2005 1:07:55 AMContent source: http://www.internetbasedhomebusiness.net/Straight_Talk_on_Search_Engine_Optimization.html