To build top-ranked web pages, getting your own internal linking just right is one of the most critical factors. The pages that search engines like best are those where the links that refer to the page agree with the text of the page. But checking all those links, word-counting every page, and making sure none of the links are missing, is a tedious and time consuming task. Until now!

With the introduction of OptiSite, the task of checking your internal linking structure just became a one button process. Just enter your domain name, and OptiSite:

• spiders your entire site;
• runs a keyword count on every single page;
• and records the link text of every single internal and external link.

If that's all it did, it would still be a valuable tool, but it's the analysis it does next that makes it truly indespensible. For every one of your pages OptiSite will:

• compute the visible text term vector (the page Topic);
• compute the link text term vector (the Link Reputation);
• measure the numerical agreement between the Topic and Reputation vectors;
• and summarize the inbound, outbound, and offsite link counts.

We only have to look at some simple examples to see just how vital this data is to site optimization.

Links are Like Bullets

The number of links you have pointing to a page is called Link Popularity, and it is a significant ranking factor in all the major search engines. Link Popularity also plays an important role in the computation of the Google Page Rank. Every link counts. They distribute Page Rank, they provide Link Reputation, and their overall structure controls in large part which pages will be easiest to rank. With OptiSite, you can tell at a glance what pages on your site are getting the most links, which ones are doing too much linking, and how much of your linking is off-site.

Here's a real example. From this one single view in OptiSite we'll find two major improvements this webmaster can make to his site.

This screenshot shows the Counts View of OptiSite sorted by Inbound link count. The first row is the site's home page, which (correctly) has links from nearly every page on the site. That's good news. The second page however is really bad news. This second page is not a "money making page", it's the usual "about us" page that we all have on our sites. These are very important pages to have, but when we give them this many links, they suck Page Rank from our other pages! From this one view alone we can see a great opportunity to conserve and refocus Page Rank — just reduce the number of links to the "no-money" pages. OptiSite shows us which ones these are, how much damage they are doing, and where to make the changes.

There's a story to tell in the Outbound links too. This home page links to 21 other pages — no problem — but wait! Fully 14 of those links go to other domains. Not good! This gives away Page Rank from the most important and best linked page of the site. Better to put these Offsite links on a page that is much less important than the home page, or — if you want to get really advanced — use Dynamic Linking.

Here's an example of precisely that.

This webmaster has made extensive use of Dynamic Linking to focus nearly 100% of the ranking power of his site into the home page. All 140 pages on the site link to the home page and there are zero outbound links anywhere on the site. Of course, we're counting just "real" links here, this site uses dozens of Dynamic Links that spiders don't see (OptiSite included). Can you find which page in this table is the sitemap? The Outbound, Onsite and Offsite link counts are your clue.

Once you begin using advanced linking techniques, you'll see that OptiSite is vital to getting links where they need to be, and removed everywhere else.

Say What You Mean

But linking structure is only part of the search engine equation. You also have to have the right on-page text (Topic) and link text (Link Reputation) to consistently garner top placement. The best pages, as far as search engines are concerned, are those that have Topic and Reputation in very close agreement.

OptiSite shows you the Topic and Reputation of each of your pages so you can check that they agree, and fix them where they don't.

For example, let's take a look at one of the OptiLink Sample Sites.

Here we see the OptiSite Compare View listing all ten pages of the sample site along with the Topic and Reputation of each page. We also have a color coded comparison of these Reputation and Topic vectors. Green indicates very good match, while red is very poor. Well optimized sites will show more green than red. This single table instantly highlights the pages that might need work.

And when it comes to fixing links, OptiSite helps there too. The Links View lists every single link on your entire site — I've done some sites that had more than 15,000 links! One click in the column headings and you can sort the table by the page where the link was found; the page the link points at; or the text used in the link.

One Button Sitemap

One of the more tedious site development tasks is the sitemap. The Pages View in OptiSite provides a concise list of all the pages on your site along with the Title of each. That's not a bad place to start building a site map, but don't bother — OptiSite already does that for you with a single mouse click! Just select this view, and choose "Make Sitemap". OptiSite writes the HTML to the system clipboard so you can paste into your favorite editing program.

Instant Gratification

As an ower of OptiLink, you already have the OptiSite demo. The shortcut to the program is right next to OptiLink. Go ahead and try it. Read the entire User's Guide. Try out the demo copy on your own site. And then, when you're ready, take me up on the same 100%, no-risk, can't lose deal that applies to all of our software.

Price:$49 All of our software is covered by the very same No Risk Guarantee — Try OptiSite for a full 90 days. If it doesn't become an indispensable part of your site building strategy, then just tell us.  We'll give you a full and courteous refund, no questions asked! Purchase OptiSite Now

About 10 seconds after your order is approved, the OptiTools authorization database will be updated and your copy of OptiSite will be fully operational. It takes longer to read this page than it does to get a full working copy of OptiSite.

What the Web is Coming To

As the web becomes ever more competitve we will all need to exploit progressively more complex strategies, many of them based on advanced linking techniques. While these advanced techniques will create huge returns when done correctly, state-of-the-art tools are essential to getting them done right. OptiSite software shows the complete picture you need to check, correct, and optimize the linking pattern of your entire site.

P.S.  OptiSite is the second program in the OptiTools Family of software. In the coming months, look for additional ground breaking products to accelerate your online success.

P.P.S. The public release of OptiSite is still some days away. The public release date and final pricing have not yet been set. This early access offer is available only to owners of OptiLink.