All of the candiate linking pages found via the search engines or by specific inclusion on the command view will be listed on the Pages View. An example is shown in the figure.
| Page |
This is the full URL of the candidate linking page. |
| Links In |
This is the count of links to the linking page as
reported by the search engine marked as "Primary" on the Command view. |
| Links Out |
This the total count of links found in the HTML source
of the page. This is simply a count of the number <a href="..."> tags
in the source for the page. |
| Link Ratio |
This column is computed as 100 times the ratio of
Links In to Links Out. Why? Because it is a pretty decent rule-of-thumb showing
which pages are "more important" than others. As a rule, we would like to
have links from very popular pages, and not share those pages with very many
others! We have some good examples in the report shown above. One of these
linking pages has over 400,000 links in and some 285 links out while another
page has only 70 links out but also has just 600 links in. Assuming we have
the option to get a link from either page, which would be the better of the
two? Likely the first one is better, even with 3 times as many outbound links.
Sorting our Pages view by the "Link Ratio" column is one way to focus on
these (potentially) better linking pages. |
| Target Links |
This is the count of links (within the total links
counted in Links Out) found pointing to the target page. This number might
be zero, which indicates that for some reason OptiLink was not able to find
a link to the target on that page. For a list of reasons why links might
be missed, and how to diagnose why they are missing, see Missing Links. |