Link Secrets
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Developer of commercial software and educational products for webmasters and eCommerce professionals.

Our current software offerings consist of the first two programs in the OptiTools™ suite of Search Engine Optimization (SEO) products.

OptiLink OptiLink™
The premier Search Engine Optimization(SEO) tool in use by thousands of webmasters and professionals world-wide. OptiLink revolutionized the SEO technology by being the first, and still most complete, tool for analyzing the effect linking has on ranking. The company coined, and a multitude of users subsequently popularized, the term Link Reputation to describe the unique link measurement that OptiLink introduced.
   
OptiSpider OptiSpider™ This, the second program in the OptiTools™ suite, is focused on the complex task of constructing web sites that are friendly to search engine spiders and amenable to top ranking. Developed out of the research that forms for the basis of OptiLink, plus nearly a hundred site in-depth analyses conducted under contract to clients and as independant research. It is the job of web designers to deliver a site that humans want, but only a program can find out if the site provides what search engine spiders need.
   
Dynamic Linking Dynamic Linking™ Dynamic Linking is the adaptation of DHTML techniques to advanced SEO with particular emphasis on top ranking at Google. Link Secrets Sofware partnered with Dynamic Media Corp. to produce and market this product, so it is available exclusively with Michael Campbell's Revenge of Mininet. These two products fit "Hand in Glove", creating one of the most powerful SEO techniques available.


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    The Changing Face of Search Engine Optimization
    With the ever evolving internet market for just about anything you can imagine and Googles index growing to almost 9 billion pages and counting there is little dispute amongst search engine optimizers that our job is getting much harder From linking to articles and density to ontology our industry changes as fast as any other The search engines especially Google seem to be on a daily diet of change and their algorithm seems to be growing at the rate of their index The word re

    Search Engine Marketing Optimization :Search Engine Marketing Optimization :Exclusive Search Engine Optimization Strategies & RSS: Interview with Lee Odden, TopRank
    In this interview, Lee Odden of TopRank shares his exclusive search engine marketing & optimization strategies, especially those related to RSS and blogs. These strategies are not widely used yet, so Leeâ?Ts advice is by all means worth gold. Direct and Related Links for 'Exclusive Search Engine Optimization Strategies & RSS: Interview with Lee Odden, TopRank' more...Search Engine Marketing OptimizationOriginally Posted on 8/11/2005 12:54:43 AMContent source: http://channels.lockergnome.com/rss/archives/opinion/20050308_exclusive_search_engine_optimization_strategies_rss_interview_with_lee_odden_toprank.phtml more...Search Engine Marketing OptimizationOriginally Posted on 8/25/2005 8:52:18 AMContent source: http://spaces.msn.com/members/SeoMarketing/Blog/cns!1pnCYmPnkcWAJ-TNb7HZioYw!6719.entry

    Search Engine Optimization Marketing - Search Engine Marketing Optimization :Search Engine Optimization: Mac versus Windows?
    Weblog: Search Engine Optimization Marketing Source: Search Engine Marketing Optimization :Search Engine Optimization: Mac versus Windows? Link: http://spaces.msn.com/members/SeoMarketing/Blog/cns!1pnCYmPnkcWAJ-TNb7HZioYw!8370.entry I have heard that Mac has issues with Google and SEO-related tactics. Is there any truth to this or is it all bunk? I am looking in to buy a Mac and move away from the PC world but I am getting conficting reports. Please, Dave, give me the truth about PC vs Mac…. Direct and Related Links for 'Search Engine Optimization: Mac versus Windows?' more...Search Engine Marketing OptimizationOriginally Posted on 8/16/2005 8:35:52 AMContent source: http://channels.lockergnome.com/news/archives/20050705_search_engine_optimization_mac_versus_windows.phtml

    Search Engine Marketing Optimization :free search engine optimization report
    Shopping for free search engine optimization report? Then you've come to the right place. We're specialists in this free search engine optimization report field. You can't find exactly what you're looking for on too many other sites, but you can here. Well maybe that's a little untrue. We might not have got exactly what you're looking for - free search engine optimization report - but we know the very best websites to get it from. All you have to do is follow the links below. They're the very best free search engine optimization report sites you're going to find anywhere, and they're the ones we use ourselves when we want to get information or make a purchase. more...Search Engine Marketing OptimizationOriginally Posted on 8/25/2005 2:52:47 PMContent source: http://www.freetargetedvisitors.com/boost-web-site-traffic/free-search-engine-optimization-report.html

    Search Engine Marketing :Search Engine Marketing Optimization :Exclusive Search Engine Optimization Strategies & RSS: Interview with Lee Odden, TopRank
    In this interview, Lee Odden of TopRank shares his exclusive search engine marketing & optimization strategies, especially those related to RSS and blogs. These strategies are not widely used yet, so Leeâ?Ts advice is by all means worth gold. Direct and Related Links for 'Exclusive Search Engine Optimization Strategies & RSS: Interview with Lee Odden, TopRank' more...Search Engine Marketing OptimizationOriginally Posted on 8/11/2005 12:54:43 AMContent source: http://channels.lockergnome.com/rss/archives/opinion/20050308_exclusive_search_engine_optimization_strategies_rss_interview_with_lee_odden_toprank.phtml more...Search Engine MarketingOriginally Posted on 8/16/2005 4:10:56 PMContent source: http://spaces.msn.com/members/SeoMarketing/Blog/cns!1pnCYmPnkcWAJ-TNb7HZioYw!6719.entry

    Straight Talk on Search Engine Optimization
    Straight Talk on Search Engine Optimization The complete article including helpful links can also be found at GetYouPaidcom This article contains no advertising Any links are to useful nonaffiliated websites or GetYouPaidcom To get your website listed well in the major search engines you have to perform search engine optimization SEO If your website was built without search engine optimization in mind it will probably not appear in any search results SEO can seem compl

    Buying TextLink Ads
    It is widely agreed that SEM search engine marketing is one of todays most cost efficient and effective methods of marketing a web site One of the most important aspects of SEM is obtaining link popularity For example if you expect to rank high in Google for the search term search engine optimization it is important to have other sites link to you with search engine optimization within the text of the link This is called anchor text Generally the more sites linking to you with your t

    Search Engine Marketing Optimization :search engine optimization companies
    If you haven't done so already, we encourage you to click on the link above and take a look at the best search engine optimization companies you will find. We aren't trying to sell you but to provide you with the information you need to make a quality decision on your search engine optimization companies purchase. Just in the event you want to research other search engine optimization companies options then click the links on the left side of this page. We are quite sure you will find exactly what you need and your satisfaction is guaranteed. more...Search Engine Marketing OptimizationOriginally Posted on 8/16/2005 10:08:55 PMContent source: http://www.getreturnvisitors.com/increased-website-traffic/search-engine-optimization-companies.html

    Search Engine Optimization Marketing - Search Engine Marketing Optimization :Search Engine Optimization: Mac versus Windows?
    Weblog: Search Engine Optimization Marketing Source: Search Engine Marketing Optimization :Search Engine Optimization: Mac versus Windows? Link: http://spaces.msn.com/members/SeoMarketing/Blog/cns!1pnCYmPnkcWAJ-TNb7HZioYw!8886.entry I have heard that Mac has issues with Google and SEO-related tactics. Is there any truth to this or is it all bunk? I am looking in to buy a Mac and move away from the PC world but I am getting conficting reports. Please, Dave, give me the truth about PC vs Mac…. Direct and Related Links for 'Search Engine Optimization: Mac versus Windows?' more...Search Engine Marketing OptimizationOriginally Posted on 8/20/2005 1:21:48 AMContent source: http://channels.lockergnome.com/news/archives/20050705_search_engine_optimization_mac_versus_windows.phtml

    Link Popularity / Exchanges :: Free Link Popularity Check Tool - beta launch
    Author: awall19 Subject: Free Link Popularity Check Tool - beta launch Posted: Sun Aug 21, 2005 11:32 pm (GMT 0) Topic Replies: 0 I recently launched Backlink Analyzer, a free Windows based link anchor text analysis tool. http://tools.seobook.com/backlink-analyzer/ It is similar to Optilink & SEO Elite, but is free. I am looking for user feedback to make the next version better. _________________SEO Book - Search Engine Marketing Info Backlink Analyzer - like Optilink & SEO Elite, but free.

    Deep Link Analysis
    I came across a great site for determining the "Deep Link Ratio" (DLR) of your Web sites. http://www.text-link-ads.co.uk/deep-link-ratio.shtml Here's a quote from the page: It is based on the assumption that (in general), site wide text links placed on sites with extensive deep linking produce higher click-through ratios than those placed on sites with few or no deep links. This is our experience but like so many other factors in off-page optimisation virtually impossible to prove. As is another intuitively correct and similar premise that search engine algorithms show a preference for sites with extensive deep linking. What will they think of next? Here's somemore on Search Engine Optimization Chris

    Reciprocal Linking is Dead
    If you're struggling to get more reciprocal links for your website, I have some good news. Reciprocal linking as a search engine optimization tactic is dead. It's a huge waste of time and it does not work.

    How Text Link Ads Can Help Or Hurt Your Link Popularity (PR Web)
    Buying text link ads is no longer a foolproof way to increase your website's link popularity. As the founder of a search engine optimization company will tell you, there are smarter Internet marketing strategies to target traffic and sales. [PRWEB Apr 20, 2005]

    PalmInfocenter: Sony Introduces Two Models with Keyboards, MP3 Players
    ICONOCAST - Search Engine Optimization Guide - Based on an ICONOCAST survey of 404 respondents, metatags are the most common method to improve site ranking, followed by tweaking page titles. Because Google bases site popularity on the number of in-bound links, reciprocal linking is gaining in significance. Methods to Improve Rankings Changing metatags 61% Changing page titles 44% Reciprocal linking 32% Purchasing multiple domains 28% Multiple home pages 21% Hiding keywords in background 18% Pay-per-click 13% Source: Nov. 2000 ICONOCAST Inc./InsightExpress

    Search Engine Marketing Optimization :Straight Talk on Search Engine Optimization
    Straight Talk on Search Engine Optimization The complete article including helpful links can also be found at GetYouPaidcom This article contains no advertising Any links are to useful nonaffiliated websites or GetYouPaidcom To get your website listed well in the major search engines you have to perform search engine optimization SEO If your website was built without search engine optimization in mind it will probably not appear in any search results SEO can seem compl more...Search Engine Marketing OptimizationOriginally Posted on 8/22/2005 1:07:55 AMContent source: http://www.internetbasedhomebusiness.net/Straight_Talk_on_Search_Engine_Optimization.html

    Straight Talk on Search Engine Optimization
    Straight Talk on Search Engine Optimization Author: Andrew Kalinen "Straight Talk on Search Engine Optimization" The complete article including helpful links can also be found at GetYouPaid.com *This article contains no advertising. Any links are to useful, non-affiliated websites or...

    Search Engine Marketing Optimization :Straight Talk on Search Engine Optimization
    Straight Talk on Search Engine Optimization Author: Andrew Kalinen "Straight Talk on Search Engine Optimization" The complete article including helpful links can also be found at GetYouPaid.com *This article contains no advertising. Any links are to useful, non-affiliated websites or... more...Search Engine Marketing OptimizationOriginally Posted on 8/22/2005 1:34:09 AMContent source: http://www.computertoaster.com/archives/search_engines/straight_talk_on_search_e.php

    Search Engine Marketing For Decision Makers
    Are you considering setting up or improving Search Engine Marketing for your Web site? Need more visitors/leads? This comprehensive 40-page booklet will help you make the right decisions…. search engine optimization search engine marketing SEO PPC meta tags PageRank Direct and Related Links for 'Search Engine Marketing For Decision Makers'

    Beat Googles Dampening Link Filter with SEO Articles
    Most Search Engine Optimization SEO experts agree that links back to your site have a great impact on your ranking in the major search engines Think of it like an election your site is a candidate and every link to your site is a vote Of course it was never quite that simple high ranking relevant sites have more voting power but now it may have gotten even more complicated The Dampening Link Filter It seems that Google may have introduced something called a Damp

    Search Engine Marketing Optimization :Exclusive Search Engine Optimization Strategies & RSS: Interview with Lee Odden, TopRank
    In this interview, Lee Odden of TopRank shares his exclusive search engine marketing & optimization strategies, especially those related to RSS and blogs. These strategies are not widely used yet, so Lee’s advice is by all means worth gold. Direct and Related Links for 'Exclusive Search Engine Optimization Strategies & RSS: Interview with Lee Odden, TopRank' more...Search Engine Marketing OptimizationOriginally Posted on 8/11/2005 12:54:43 AMContent source: http://channels.lockergnome.com/rss/archives/opinion/20050308_exclusive_search_engine_optimization_strategies_rss_interview_with_lee_odden_toprank.phtml

    Your Search Engine Optimization Strategy: Make Love, Not War
    When it comes to search engine optimization strategy, there are basically two camps - those who view search engines as adversaries to be conquered at any cost and those who regard search engines as partners in their online marketing efforts. Long-time readers of my articles probably already have a good idea of which camp I fall into; however, I believe both approaches can be effective optimization methods…. Direct and Related Links for 'Your Search Engine Optimization Strategy: Make Love, Not War'